that is really the point at this phase in an election. i mean we talked about jay-z being on obama's side and to quote jay-z, we are in a love me or leave me alone moment in a mobilizing phase. >> do you think we're in that moment or did you just want to drop jay-z? >> i really do. what i mean is, i really don't believe endorsements, "new york times" endorsed barack obama, i don't think that people are waking up in the morning reading that and going now i'm going to vote. but i do think -- >> given -- >> wait. but just to finish the point i don't think a british policy journal, however influential in the media will move people in ohio. what i think happens is, the endorsement is -- >> [ inaudible ]. >> i think the endorsement does excite people who were leaning and so the best one that mitt romney has is in colorado got john elway, a big famous football quarterback. i don't think that moves people in colorado who hadn't made up their minds but people who heard about it, gets them excited. that's what happens at this point today. >> i woul